LOS Low Code
MSME Platform to automate and manage loan applications
Context
LOS module serves as a critical component of CredAble's offerings, empowering clients to streamline their lending processes and enhance their financial operations. However, the manual customization process was impeding our ability to scale effectively and meet the diverse needs of our clients.
As a Senior UX Designer, I played a key role in leading a user-centric design approach, mentoring the team in that led collaborative problem-solving sessions, and facilitated the prototyping and iteration process. Additionally, I managed stakeholder expectations and ensured alignment between design decisions and business goals. Overall, my contribution was instrumental in delivering a successful low-code solution that prioritized user experience and met the needs of our clients efficiently.
Role
Senior UI/UX
Team
3 Designers
1 Product Manager
2 Engineers
Timeline
6 Months
CHALLENGE
Fully redesign existing Loan Origination System (LOS) Module for MSMEs
At CredAble, we faced a significant challenge with our LOS module, which we provide as a white-label solution to our clients. Each client required a personalized white-label journey, resulting in extensive effort from our stakeholders—designers, product managers, and tech teams—spanning 4-8 weeks per customization. This process was time-consuming, hindering our ability to scale efficiently and meet the demands of our growing client base.
SOLUTION
Ideating Low-Code Technology
To address this challenge, we embarked on a project to create our LOS journey using low-code technology. By leveraging low-code development, we aimed to streamline the customization process, reduce development time, and empower our clients to personalize their white-label journey with minimal effort
“A low code platform in Fintech is a software development tool that enables users to create applications with minimal coding, using visual interfaces and pre-built components.”
RESEARCH INSIGHTS
Maximising Effieciency
Through user research and stakeholder interviews, we gained valuable insights into the pain points associated with the existing customization process. Users expressed frustration with the lengthy turnaround time and the complexity of the customization interface. These insights guided our decision to explore low-code development as a solution to streamline the process and improve user experience.
VISUAL DESIGN IDEATION
Crafting Ideal Design Display
Overdue
Red
Purple
Hold
Onboard
Sky
Active
Green
Due
Distinct Color Tags
TM3275
AL3276
TCH3277
LT3278
TS3279
JS3280
Tata Motors: Dealer Financing
Ashok Leyland: Dealer Financing
Tata Chemicals: Dealer Financing
L & T: Dealer Financing
Tata Steel: Dealer Financing
Jindal Steel: Dealer Financing
Draft
Active
Draft
Archived
Archived
Active
1.0
1.1
1.6
1.0
1.8
1.2
Pratik
22-Mar-2023
Pratik
22-Mar-2023
Amol
22-Mar-2023
Amol
22-Mar-2023
Pratik
22-Mar-2023
Pratik
22-Mar-2023
Amol
22-Mar-2023
Amol
22-Mar-2023
Pratik
22-Mar-2023
Amol
22-Mar-2023
Pratik
22-Mar-2023
Pratik
22-Mar-2023
Pending
Approved
Rejected
Approved
Approved
Approved
Color distinction tags
Initially, we figured out how many categories can be there when it comes to status scenarios. Then we decided to go with distinct color for each scenario so as to create a visual awareness as per the use case.
Creating Fields using Variants
We decided to create fields using variants in Figma, which helps us reducing the complexity of instances, making easier components as we no longer needs to shift through multiple variation of the same component, or wonder which is the right one which led us to saving a lot of time and efforts.
FUNCTIONAL DESIGN IDEATION
Optimizing View/Edit function
Being the core interaction point, the goal was to create seamless edit and view section while encouraging the user to access all the information they have filled and yet to be filled.
OUTCOME
In conclusion, our transition to a low-code approach for LOS journey customization has revolutionized our workflow, enabling us to deliver personalized white-label solutions to our clients in a fraction of the time previously required. This initiative demonstrates our commitment to innovation, efficiency, and delivering exceptional user experiences that drive business success. Now, instead of taking 4-8 weeks, customizing the LOS journey for our clients only takes 1-2 weeks.
REFLECTION
We’re just getting started here...
Designing a successful full scale product requires planning and time
Designing a complex large scale app doesn't just take a few months. It is important to think about many different use cases and design for everyone. Especially the people who ground the product and help insure it’s longevity.
Don't be afraid to iterate
We often come up with an "ideal" solution that required lots of effort to develop. Later down the design process, that solution may not fit anymore. It is important to set aside sunk cost and focus on the user experience.
Meet Jain - created with inspo from the world
meetjain479@gmail.com